Rate My Roof - Origin Energy
To advertise Origin Energy's new Solar Power offering, we showed people how much their roof is actually worth
Changing how people see their roof by putting a value on it
Roof space, installation, actual savings - there's a lot of things to consider when going solar. Maybe that's why just 10% of Australian's choose solar, even though it could save them houndreds of dollars each year on their power bill.
So to make it easier we created 'Rate my Roof'. A simple, online tool that for the first time ever let people find out their roof's solar value simply by drawing around it.
A mobile first experience, we started by exploring present functionality inside Google’s My Maps. The ‘Draw Shape’ feature was something that existed yet seemed underutilized to date. Users could simply tap to place points on the map and draw out any shape. In our case, the shape of a roof.
Results
In the first three months 150,000 people visited the site and the number of people considering solar power went up 70%. In fact, it wasn’t long before Google USA cottoned on to the idea and launched their very own version - Project Sunroof. They do say imitation is the sincerest form of flattery.