Bringing the Invisible Barrier to life
People with disability are twice as likely to be unemployed as their able-bodied counterparts. All because of a barrier we can’t see – the unconscious bias of employers. The Dylan Alcott Foundation asked the only people who had ever seen the barrier – people with disability – to tell the world about it, before asking employers, businesses and the government to #RemoveTheBarrier.
The campaign launched with a powerful 90 second film alongside heartfelt interview footage, OOH, social media posts and videos, PR, and a website that gave everyone from employees to employers, actions they could take to make changes in their workplace.