Now, people could shop the sales
before the hoards and still claim the same discounted price
Boxing Day is the biggest day on the Australian sales calendar, and with it comes the biggest crowds.

So, to launch Latitude’s new Low Rate Mastercard with Price Protection (a feature that pays back the difference if the price drops) we decided to move Boxing Day forward an entire month.
We turned our online media into a shopping tool using historic sales to predict future discounts
Data was sourced across a variety of product categories from TVs to footwear, identifying previous years sales discounts.

It was then used to calculate predicted discount values for the same items this year. The predicted discounts appeared in a suite of targeted ads positioned beside products and on social channels as people researched online.
Geotargeted social
Highly targeted ads appeared on shoppers social media, including Facebook and Instagram when they walked into physical stores.
Each ad featured items matched to the store they were in, highlighting the Boxing Day discounts Low Rate card holders could receive if they shopped early.
Our landing page let people know how and where they could shop.
Shopping influencers took to their social media accounts to share their Boxing Day preSale hauls
Results:
Search traffic increased 530%
Leading to 65% more card applications
And the most successful period in the card’s history.
Most importantly, our customers managed to avoid the biggest Boxing Day sales period ever.

More work:

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