To launch Australia's first Mercedes-ME cafe, we didn't just create our own coffee blend, we reengineered the entire process.
Coffee roasting machines have remained relatively untouched for over 100 years. So, together with St.Ali (Some of the world's best coffee connoisseurs, we used Mercedes DNA of invention to improve the roasting process; using Mercedes-Benz technology and car parts to create a machine that allowed for the best roasting imaginable.
This result in three flagship roasts for the store - each with it's flavour profiles crafted to match a different Mercedes-Benz vehicle.

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