Movember- Mancestry
Movember has long used the moustache as a humorous way in to talk about health to men . But with loneliness now one of the biggest health issues for men today, we used it to inspire (and prove) connection.
Some of the greatest men of all time rock a bit of fluff above their top lip. Einstein… Salvadore Dali… Genghis Khan (a little controversial perhaps… but memorable nonetheless). What if you were not only following in their footsteps by growing a mo, but were actually a descendent of one of them…
This November, as part of the Movember moustache-growing-fund-raising-initiative, we partnered with genetic testing specialised (EasyDNA) to give men the chance to genetically test the DNA in their moustache hair to find this greatness in their ancestry.
The report men received not only matched them with a great man of history, but also gave them personalised health data at a genetic level. Everything from cancer, to mental health issues could be traced–giving men unprecedented health awareness tools to help them live a longer life themselves.
