Giles Watson




About
Awards & Recognition
Photos



1. Rejected Ales
2. Mancestry
3. Movember
4. Porsche
5. Snickers
6. Acciona TM
7. Acciona TM x Draft
8. Dyslexic U
9. Belong
10. Reality Cheque
11. Land Rover
12. Hex Your Ex
13. Great Northern
14. Breakpoint
15. Rate my roof
16. Tough Tap
17. Pedigree
18. Land Rover x Nat Geo
19. Golden Nugget
20. LOL-Bot
21. Mercury Cider
22. Creative Index
23. Toyota CHR
24. Unsubscribe
25. Forbidden Flagmoji
26. Google
27. Toyota Accessories
28. Berger

About 





I once failed art school for finding a real client for a subject’s brief to bring the idea to life. 

Turns out, that’s a habit I never shook...As ECD at DDB, I do the same, only now it’s turning big business problems into ideas that get people talking.

I blend contemporary design with crafted copy to create work that people actually like and feeling very un ad-like. Like mapping uncharted deserts, launching an insurance company that paid out in Snickers, rejecting some ales (and creating one of the most awarded pieces of work ever), and building an A.I. so convincingly good that it’s talentless reality had America’s Got Talent inviting me onto show. (I politely declined.)

Along the way, I’ve helped brands like BMW, Microsoft, Adidas, NAB, Four’N Twenty, and Movember do things worth careing about thats translated to real growth, earning a Grand Effie (or two), climbing to #8 in the D&AD rankings and #43 in ‘The Drum’ Creative Rankings along the way.

In short: I like making stuff people love.