About

gmswatson@gmail.com + linkedin +

I once failed art school for finding a real client for a subject’s brief to bring the idea to life.

Turns out, that’s a habit I never shook...

Now, as ECD at DDB, I do the same—turning briefs into ideas that get people talking.

I’m all about blending contemporary design with crafted copy to create work that sticks—work that has mapped uncharted deserts, launched an insurance company that paid out in Snickers, rejected some ales (and became one of the most awarded pieces of work ever), and built an A.I. so talentless that America’s Got Talent invited me on the show. (I politely declined.)

I’ve helped brands like BMW, Microsoft, Adidas, NAB, Four’N Twenty, and Movember do things worth noticing, climbing to #8 in the D&AD rankings and #43 in ‘The Drum’ Creative Rankings along the way.

In short: I like making stuff people love.