Giles Watson




About
Awards & Recognition
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1. Rejected Ales
2. Mancestry
3. Movember
4. Porsche
5. Snickers
6. Acciona TM
7. Acciona TM x Draft
8. Dyslexic U
9. Belong
10. Reality Cheque
11. Land Rover
12. Hex Your Ex
13. Great Northern
14. Breakpoint
15. Rate my roof
16. Tough Tap
17. Pedigree
18. Land Rover x Nat Geo
19. Golden Nugget
20. LOL-Bot
21. Mercury Cider
22. Creative Index
23. Toyota CHR
24. Unsubscribe
25. Google
26. Toyota Accessories
27. Berger

Vodka Cruiser → Hex your Ex








To launch its new dark cola flavours, Vodka Cruiser invited fans to embrace their dark side by hexing their exes’ stuff — with help from a real witch and a free four-pack as reward. It sold out in 24 hours, hexed 400+ items, and generated 84M+ reach, $10M earned media and 100% positive sentiment.