Giles Watson



I make ideas people love.
D&AD ~ Grand Effie ~ The Drum



Rejected Ales
Acciona Turbine Made
Mancestry
Dyslexic U
Snickers
Porsche
Movember
Google
Unsubscribe
Rate my roof
Land Rover
Reality Cheque
Acciona TM x Draft
Land Rover x Nat Geo
Tough Tap
Belong
Great Northern
Mercury Cider
Hex your Ex
Berger
Creative Index
What is Dyslexia?
Misleading Times



About
Awards & Recognition


MBD → What is Dyslexia?









When people Google “What is dyslexia?”, they’re met with deficit-based definitions.

So we made a film with the exact same title, designed not just to tell a different story, but to influence the Google Knowledge Panel itself.
Featuring the voices of Jeremy Irons and Liv Tyler, the film turned search into media, and a search result into a fight over representation.