Creative Index — Giles Watson

Jarden → The Creative Index

Australia’s well-known for some big hitting industries like mining, and agriculture. But the future of our country and economy relies on something greater: Creativity. A commodity that didn’t have a value… until we gave it one.

It's always been easy to track the economic value of industries like mining, technology, manufacturing, and finance. And yet, for too long, the value of Australia's greatest natural resource – creativity – has been seen as cultural, not economic.

For the first time ever, we put an actual dollar value on Australian Creativity using live market data from Australia’s stock market. The Creativity Index tracks a range of ASX listed companies; selected after meeting the criteria and benchmark developed with our investment group partners.