Own the Land - Land Rover
A proactive idea sold to Land Rover that enabled drivers to create their own roads, no matter how far away from civilisation they got
The first social off-roading app that let drivers map their off-road trails and flaunt them to the world
Synonymous with off-roading, Land Rover’s are getting bored in today’s world of flashy concrete jungles. However, just outside these cities, the majority of land is still unmarked - waiting for off-roaders to explore (especially in the Middle East).
So, we created a tool to help them do so. Using GPS and What-3-Words, our app recorded a digital line wherever a driver was exploring, no matter how far from civilisation they got - in fact they were also rewarded for it. These lines were saved and could be shared, turning the unknown lands into accessible adventures.
The app not only tracks where you’re going, but also gives valuable information & insights to help you draw your own line in the sand forever - for others to follow
Need help? Send out an S.O.S
Release a virtual flare to signal other off-roaders for help. Drivers close by will receive the flare as a notification on their phone, and you’ll appear on their app’s map as well
Land Rover LiveDrive™
Land Rover owners can sync the app with their in-car display, letting them incorporate their paths into the native navigation system
