Porsche x Atari - Taycan Arcade
To launch Porsche’s first, all-electric supercar, we partnered with Atari to completely reimagine the greatest game ever made: PONG, 50 years later
2x All-electric Taycans
1x A.I-Controlled, Geofenced high speed drone.
1x high-speed, real world game of PONG.
The campaign was launched at the 2023 Australian Grand Prix during the 50th year anniversary of PONG
Beyond the filmed activation, we created an online version of the game that everyone could play with their very own, digitised and customised Taycan.
